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Whole Foods Market, founded in 1980 in Austin, Texas, is the leading natural and organic food retailer.

Whole Foods Market kicks off its inaugural Beauty Week, March 18 through 24, to celebrate all things beauty related. Store Whole Body departments will host events, classes, demonstrations and promotions to inform shoppers about Whole Foods Market’s large selection of quality personal care products and cosmetics that support healthy people and a healthy planet.

“Our beauty department is really growing at Whole Foods Market and we’re excited to spotlight new products and showcase customer favorites in our stores this week,” said Maren Giuliano, executive global Whole Body coordinator.

During Beauty Week, all Whole Foods Market locations will offer a limited edition Hello, Beauty! bag for $18 (valued at $60), beginning Saturday, March 21, at 10 a.m. local time. Bags are made with 100 percent cotton recycled saris from RIJI Green, a business committed to ending human trafficking. Each Acure Cell Stimulating Facial Mask, Giovanni 2chic Ultra Repair Shampoo, Pacifica Eye Shadow Duo or Lipstick, Trilogy Vital Moisturizing Cream and Gabriel Mascara, plus $5 in beauty coupons.

From March 20 to 22, shoppers will save 25 percent on all facial care items at Whole Foods Market.

“One thing that really sets us apart in the beauty industry is our standards,” Giuliano said. “Our shoppers know and trust us because we have baseline standards that prohibit 50 ingredients in the products we sell, along with our top-tier standards, called Premium Body Care. When we first launched our premium standards in 2008, we had about 400 products that were certified now we have more than 4,000.”

Whole Foods Market has been lauded for its beauty department standards over the years. In 2012, the company was named the leading national retailer in personal care product safety by the Campaign for Safe Cosmetics. The grocer was also named runner-up in the Sustainable Beauty Awards Sustainable Leadership category in 2014. Last month, Giuliano was named one of the 50 Most Powerful Women in Beauty by Women’s Wear Daily.

The retailer also set its own standards for organic labeling on personal care products, as there are no mandatory government standards for the organic label claim on body care products.

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