Lil Debbie in 1992Gear
An image was uploaded on 1992Gear’s Instagram at roughly 4:30 p.m. on Aug. 25 that was captioned: “Join us tonight at @424onfairfax and be the first to pick up our collection with @spitta_andretti [emojis] 7pm-10pm.” Sure enough, within an hour, the first few people were lined up outside the boutique.
After the event on Fairfax Avenue, the clothing line’s two founders to speak about their company.
“This is homebase, Fairfax,” says Jaws Baca, one of the two men behind 1992Gear, the clothing brand that has nimbly been creating some fuss amongst street-wear aficionados.
Their shirts have appeared on countless celebrities and online stores worldwide, from Australia to Japan – and all of this has happened in under a year.
“We aren’t even a year old,” says Prince Dakkar, the company’s other co-founder, creative director and designer. “It’s a blessing. We didn’t really focus on the fame, glory, money and prestige. We just did what we did, and everything kind of came naturally.”
1992Gear is a company based out of Los Angeles that has successfully cornered the market using a conspicuous style of art known as “logo flipping.”
When asked what makes them who they are, Jaws explains, “It’s our timing and our look. We want to continue to keep standing out with our own stuff and in our own lane, doing us.”
Although this is an L.A. based line, it was New York that gave them their first well-deserved attention.
“People thought we were from New York; we blew up in New York. I’ve been trying to do my thing in L.A. for eight years, and we blow up in New York before LA recognizes who we are,” laughs Prince Dakkar. “[Angelenos] didn’t know who we were until recently. Nobody knew who was doing this, and I’d rather be out of the spotlight. I rather it just be [the brand] and have it be an idea for people to run with.”
It’s their swagger and their ’90s mental archives that have driven this race car so fast that it’s taken every checkered flag along with the way over the past 10 months. Prince Dakkar explains that these designs are from “years ago, and at one point in November we just did it.” Since November they’ve dropped around 20 designs and have sold thousands of shirts to a global market strictly on word of mouth.
“We didn’t come up out here on some social nepotism, we didn’t know people, we didn’t get put on because of people,” shares Prince Dakkar.
“If [artists, celebrities] got the gear, it was because they bought it. It wasn’t because we gave it to them,” adds Jaws.
These designs don’t need advertisement mainly because the logos that are flipped are from well-established companies that have built a reputation for themselves (good or bad).
When asked how they’ve gotten to this point in under a year, Jaws explains, “Artists have definitely helped because they relate to our concepts, they take it up on their own and do what they do with it.”
Prince Dakkar adds, “This wasn’t forced, we didn’t shove it down people’s throats.”
Buyers have related to them, the artists who wear their clothing and with the art that’s displayed on their chests.
This simple concept of art on wardrobe items has turned shirts into more than just articles of clothing. They’ve become a message to society.
For more information, visit 1992gear.com.