Laura Sanchez has moved to Los Angeles and is ready to take the world by storm. (Rafael Orellana/Living Out Loud LA)
Latin America’s YouTube superstar, Laura Sanchez has made her mark and is ready to take the United States by storm. From Coca-Cola commercials to working with well-known Latin-American department store Falabella, Sanchez is determined to make her name known in this highly competitive North American beauty market.
Sitting down with the ever-so charismatic Sanchez at her manager’s trendy Hollywood Hills home to find out what it’s like to be a YouTube beauty guru, I immediately felt at ease with her.
When asked how big of a celebrity she is in Latin America, she timidly responds, “I’m like Michelle Phan in Latin America. I’m not going to say Mexico because they have Yuya, but we had a meet and greet [in Mexico], and they knew me. A lot of people were following me, and they loved my videos. I hate to say, ‘how famous are you? It’s just a lot of people know me and like what I do; they support me.”
Of course we all know of many different YouTube beauty gurus, but Sanchez is different. She looks like a rock star, with stilettos, bright green nails and pink locks, but the most interesting thing about her is that she’s really just your girl next door.
Sanchez started posting pictures and how-to mini tutorials on Facebook, and people quickly took to her because of her originality, looks-wise. Starting her all-Spanish YouTube channel in her native Colombia, she wanted to bring more awareness and artistry to her craft.
She states early on in our meeting that makeup artistry wasn’t considered to be artistic in South America.
“In Colombia, it’s pretty hard to show how a makeup artist can be like a real artist,” she shares. “A makeup artist or a hairstylist is the same person, like the maid that can bring you coffee and clean the tables. … I did my best to change that image in Colombia, and I feel like I did it.”
Here in the United States makeup artists are huge, especially on social media. A makeup artist is now considered a mini celebrity with tons and tons of followers, YouTube subscribers and blog junkies.
When asked what is next for Sanchez now that she’s been in the United States for a few months, she quickly answers, “I would love to have a DVD where I can teach people how to do their makeup based on their skin tone and hair color. I would like to write for a magazine. I will start building my English channel.”
She is currently a beauty contributor for The Huffington Post‘s Spanish edition, Voces, and Sanchez is making strides to bring her bilingual fans a bit more of an insider look into her life by going all around the L.A. area and exploring different attractions like the Grove and Venice Beach in her vlogs that she posts on her channel.
Asking her the ultimate American question: What do you want to be when you grow up, she quickly says, “I would love to have my own emporium, a brand – a makeup brand, a clothes brand. I would like to make stuff that is not common in a brand, like green lipstick. I would like to do stuff like that because I believe everyone has an image of what is beauty. I feel like there is beauty in different people. You have to find your own beauty, and you have to love who you are. I think you can find beauty in everything.”
As Sanchez makes her way into the English-speaking beauty world on YouTube and beyond, she has definitely captured me by her humbleness and her drive to be the best at what she does. I can confidently say that Laura Sanchez is one of the best beauty gurus out there. From her humble beginnings in Colombia to her journey to infiltrate the American beauty market, she has proven that uniqueness and artistry is something to be celebrated. Watch out, America, there is a new girl in town.
Subscribe to Laura Sanchez’s YouTube channel at youtube.com/lauramakeup25.