The library area in the lobby of the redesigned Beverly Hills Marriott
Travelers know of Marriott hotels as a sturdy, reliable brand of hotels, but not necessarily as a trendsetter. The renovation of the Marriott in Beverly Hills intends to change that. The grand reopening of the Beverly Hills Marriott on Thursday displayed how even a brand generally considered to be traditional can be an artistic innovator with its redesign. Guests at the Beverly Hills Marriott are going to see features that seem more reminiscent of hotels like the W or the London than a chain common to mid-sized cities without the cultural influence of Los Angeles.
That the re-imagining of the Marriott brand first occurred in Beverly Hills was intentional. According to the hotel’s general manager, Brian Keys, Beverly Hills typically serves as the influence for the rest of the nation, so it was natural that the first changes to the Marriott brand would occur here. In 20 years, he exclaims, every Marriott hotel will be redesigned to look like the one in Beverly Hills. While the hotel may seem modern, its influence nonetheless is classic. The design element for the hotel is British luxury automobiles from the 1950s, with chromes and dark woods.
The redesigned Marriott even hearkens back to earlier periods of English luxury with a library area. When describing the library with his posh English accent, Keys conjures images of the opulence of “Downton Abbey,” particularly when he muses about what name the hotel will give to the lady in the painting that overlooks the library.
“Some people call her Colette, others like Penelope,” he says, “and she gives us the story of our lobby.”
Considering the English influence of the hotel, it seems inevitable that the lady in the painting will not have the French name.
Not everything about the new Marriott recalls English culture, however. The entrance has been designed so that guests who enter feel as if they are walking down a catwalk. Nothing could be more appropriate for a town where every person either is or claims to be a model.
The Beverly Hills Marriott is located at 1150 S. Beverly Drive, Los Angeles 90035. For more information, visit marriott.com.