The Summer of SVEDKA

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SVEDKA, the Swedish vodka, has all your summer party needs covered with cocktails like the Firecracker.

SVEDKA, the Swedish vodka, has all your summer party needs covered with cocktails like the Firecracker.

Spring is winding down, and people are searching for entertaining ideas and tips for summertime festivities. With summer officially kicking off on June 21st, one liquor brand is making at-home entertaining easy, patriotic and tropical. SVEDKA Vodka, the second-largest imported vodka on the market has something for everyone this summer.

SVEDKA Vodka first entered the United States in 1998. The brand’s cost-effective price point, coupled with its innovative marketing and advertising, made it a household name in a very short time. The brand boasts a premium quality, plus a cool and edgy image. Who hasn’t seen the SVEDKA sexy bots and the brand’s declaration of being the “No. 1 Vodka of 2033”? SVEDKA is 40-percent alcohol by volume, distilled five times and made from Swedish wheat. More importantly, SVEDKA Vodka is honoring the United States with a patriotic bottle this summer and two unique flavors.

The Fourth of July is one of the biggest holidays to celebrate throughout the United States. The spirits industry looks to this holiday to increase sales and brand awareness. SVEDKA Vodka has released a limited edition Stars and Stripes bottle to commemorate this special day. The patriotic bottle is adorned with red, white and blue stripes and stars. It is the perfect gift to present to the host of any summer soiree. The vodka brand has also created some signature cocktails for consumers including the Red, White and Boom Punch and the Firecracker.

For additional summer fun and a taste of the tropics, SVEDKA Vodka has unleashed two new flavors, Mango Pineapple and Strawberry Lemonade. The Strawberry Lemonade can be simply mixed with soda water for the perfect Skinny Strawberry Lemonade or crafted into a more complex signature cocktail. The Mango Pineapple flavor transports you from your summer barbecue to a tropical paradise with a splash of pineapple juice. Its blend of ripe Filipino mangoes and juicy pineapple flavors is exotic perfection.

One of the strongest selling points about SVEDKA Vodka is the competitive price point. The 750-milliliter bottle retails for $12.99, the 1-liter bottle costs about $16.99 and the 1.75-liter runs around $21.99. With these price points, you can party the summer away and not break the bank.

Here’s a recipe for SVEDKA’S FIRECRACKER:

Ingredients
1 1/2 parts SVEDKA Vodka
1 part watermelon schnapps
1/2 part cranberry juice
1/2 part lemon juice
1/2 part simple syrup
1/4 part blue curaçao
soda water

Instructions
Build in the glass. Add watermelon schnapps and cranberry juice over ice, then carefully add lemon, simple syrup, and SVEDKA as to layer the white layer, then very carefully layer the blue curacao to create the color separation, and gently top with soda. Garnish with fresh watermelon pieces.

For more information and recipes, visit svedka.com and find out why SVEDKA Vodka is the “ultimate party starter.”

Paul Zahn is a Contributer Writer for Living Out Loud - LA, covering lifestyle and entertainment. Follow him on Twitter: @iampaulzahn
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