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Five contemporary alternative rock and hip hop artists with different styles and great musical talent will represent Uruguay at South by Southwest (SXSW), the prestigious conference and festival that will take place in Austin, Texas, from March 17 to 21.

The rich musical proposal of SXSW – Sounds from Uruguay consists of different musical trends presented by Santullo, AFC, Boomerang, Once Tiros and Fede Graña & Los Prolijos. After three consecutive years, this event is starting to become a classic at SXSW. It showcases the great musical talent from this South American country that may be geographically small, but has great musical history and richness.

“Sounds of Uruguay” will be featured at SXSW, on Wednesday, March 18, at Speakeasy (412 Congress Ave.). The musical line-up will deliver rock with hues of hip hop by Santullo, presented by the colectivo Bajofondo. AFC will make their U.S. debut with their southern hip-hop style, directly from Montevideo. And the eclectic folk-rock of Fede Graña & Los Prolijos will join the groups Boomerang and Once Tiros to complete said country’s musical agenda for the event. This is a clear example of the musical style that one can experience in that country that has a population of 3.5 million and is one of the most progressive ones in Latin America.

“Sounds from Uruguay” is an event that has struck deep in the hearts of audiences and is starting to becme a classic at SXSW. During the first two years, contemporary artists participated in this event, featuring musical fusion and a variety of influences from Uruguay’s classic rhythms. Among said rhythms there was tango, candombe and murga. Montevideo is a vibrant city with a great cultural diversity and a mix of different European, Latin and African influences. It has also been the birthplace of great international artists as well as renowned authors and excellent soccer players (soccer is undoubtedly Uruguay’s national sport).

Uruguay’s artists reflect with their music the identity and culture of a society made up by immigrants. 88% of that country’s population stems from European countries, mainly Italy, Spain, France and England, and to a lesser degree from Africa. The contributions these nations have made to the music of Uruguay have promoted the development of an unparalleled identity in the case of many of its artists.

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