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El Conjunto Nueva Ola is comprised of Urbano Lopez, Luzio Nava, Primitivo Ríos, Hipólito Madero, El Tacho Vázquez, timbales and El Raio Manzares.

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They come straight from Mexico City, where anything can happen in terms of music.

They’re called El Conjunto Nueva Ola (ECNO) and are comprised of Urbano Lopez, Luzio Nava, Primitivo Ríos, Hipólito Madero, El Tacho Vázquez, timbales and El Raio Manzares.

ECNO provide a distinctive music sound, one they classify as modern cumbia. “Cuando Seas Grande,” “Chicharrona (My Sherona),” “Cumbia Town (Funky Town),” “De Quien Chon,” “Chido, Chido,” “La Estaca,” “Perdóname Mi Amor,” “Los Luchadores,” “La Suavecita,” and “Mi Cucú” are songs withing their music repertoire.

In an exclusive interview for Living Out Loud, Lopez spoke about how the group came to be, the song “Soy Luchador” and more.

Living Out Loud: How did the band get together?
El Conjunto Nueva Ola: We met playing covers of songs. We all have coincidences that led us to form the group. Tacho and Hipolito are half-brothers, and are our percussionists…and that’s basically how we got together.

LOL: Is there special significance to the band’s artistic name?
ECNO: The name of the band symbolizes our mission, which is to reinvent cumbia with a new wave style. We are big fans of 80s music and cumbia, so we blended the two.

LOL: So would you describe your style as modern cumbia?
ECNO: Yea, we were influenced by cumbia bands from the 80s, such as Chico Che, and works by Rigo Tovar. English bands like The Cure and others from that time period have also influenced us. We also like contemporary music, like Maroon 5.

LOL: What can you tell us about the song, ‘El Luchador’ and its video?
ECNO: This song is about who we are and what we’re about – we’re warriors on stage. It also alludes to a wrestling character and so it describes his shows. We loved the video, and so did our fans. The video shows a young man who wishes to be a wrestler. One day, he sees a flyer for a wrestling contest and decides to try out. The video then cuts to a ring, and then he eventually appears with very attractive women.

LOL: You guys have been performing around Los Angeles lately. What would you like to tell your fans so they come out to one of the band’s shows?
ECNO: It’s an ideal setting if you just want to get away and forget about everything for a while – the awful job, the woman who doesn’t understand you, that annoying dog that barks all the time, your neighbors’ neglected lawn, the server who messed up your food order, all that. You’ll have a great time at the show, and we promise it will be an unforgettable night, just like any night of one of our show. It’s full of spontaneity, good times, energy, and great cumbia.

LOL: How do you see the future of music, and what’s your take on the emergence of digital media vs. hard-copy CDs?
ECNO: I view it in a positive light. I don’t think music will ever stop. There will always be both good and bad music. The only thing that’s changed a lot is how the music reaches the fans. If it were up to us, we would give the song away, but we need to use it to promote the album and pay the studios, etc. The industry is heading towards a shift to digital, and there’s no problem with that, as long as people pay for the music.

LOL: What would you say is the biggest satisfaction you have right now?
ECNO: Being able to do what we like to do. We like to horse around and have fun, and we like that our fans enjoy our music. That’s why we consider ourselves a success.

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