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On August 6, the 6th annual Premios de la Calle will take place at The Quiet Cannon in Montebello. The awards recognize new talent that’s becoming recognized in the artistic world.

The awards were founded in 2009 by Jesus Norsegaray, who first brought the idea to its organizers Osiris and Roberto Bobadilla, who bit by bit managed to make this event into a grand platform for up-and-coming artists.

At the press conference for the event, Bobadilla spoke about the organization. “It’s purpose is to recognize new talent from the streets. The idea is to provide a way for these young artists a red carpet to walk on. Many awards events don’t keep these talented artists in mind because some of them may not have released full albums, and that’s why we’re here. They provide the talent and we provide a stage for them to showcase it.”

Since the event’s inception, many featured artists have gone on to become major stars such as Gerardo Ortiz, Noel Torres, and many others, who now are returning to provide their support for the new arrivals.

Among these are Adrian Favela and Mario Delgado, youngsters from small towns who are making a big impact on the charts. Favelo spoke about his musical growth and his experience as a nominee. “Everything’s happened so fast. Last year, I needed a ticket to attend the awards, and this year I’m a nominee. I’m happy because it shows my hard work and dedication is paying off, and that people are supporting it. It also gives a great platform for newcomers like me to make ourselves known.”

When asked about seeing his peers as competition, he added, “It’s not that I’m worried or afraid to not win. It’s just that all of us here have the same dream, and we all have merits to win. Jealousy is petty, and even though many people argue that competition is good, a lot of these guys are friends, and just being here is an accomplishment of its own.”

This year’s ceremony is expected to have over 4,000 people in attendance. it will feature 33 categories, recognition of the storied career of Huracanes del Norte, and a post-humous tribute to Tito “El Torbellino,” who also got his start at these awards.

Other artists in attendance also include Luis Coronel, Regulo Caro, Los Nuevos Rebeldes, Los Hijos de Barron, Enigma Norteno, Helen Ochoa, Javier Rosas and Kevin Ortiz.

The event starts at 6:30pm with a 2-hour red carpet event preceding the ceremony.

For more information, visit www.premiosdelacalle.com.

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