TOMS + Paul Van Dyk Classics for men and women (Rafael Orellana/Living Out Loud LA)
Trance icon, Paul Van Dyk is headed into fashion. Van Dyk is famous for pioneering the trance dance music sub-genre in the early 1990s and is an award-winning visionary in the electronic music. From music venues across with world to a major shoe and eyewear collection with TOMS, Van Dyk is making his mark in the fashion world.
TOMS was founded in 2006 by American traveler Blake Mycoskie after finding out that children in a small village in Argentina were walking around with no shoes. Wanting to help, Blake created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. We all now know it as One for One.
Knowing that this idea could serve other basic needs, TOMS eyewear was launched. With every pair of glasses sold, TOMS would help give sight to a person in need.
Being a world traveler himself, Van Dyk wanted to be a part of this project. So, the German Grammy-nominated DJ, musician and record producer has partnered with TOMS. The shoe and eyewear collaboration features a galatic-inspired design with Van Dyk’s signature triangle logo. There’s also a nod to his Vandit record label logo.
Van Dyk is excited about the pairing with TOMS, as it is his first collaboration with any fashion house. As soon as he learned about the One for One program, he knew he had to do it. His rationale was simple: if you can help, help.
The TOMS x Paul Van Dyk shoe collection is available in two different silhouettes: TOMS Classics for men and women at $59 and TOMS Paseo Mids for men at $70. The collaboration also features a TOMS Beach master eyewear frame, priced at $125. The entire collection is now available at TOMS.com and TOMS retail locations.
For more information on Paul Van Dyk, visit paulvandyk.com. For more information on Van Dyk’s collaboration with TOMS, visit TOMS.com.