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In addition to pops of pink in several stores, Ontario Mills offers a voucher program and random Mission Pink surprises to customers.

Ontario Mills­, a Simon Property, has partnered with the Inland Empire Chapter of the Susan G. Komen Foundation for the month of October. This program, Mission Pink, is aimed to bring awareness around the fight against breast cancer to the community through the engagement of Ontario Mills Mall employees, retailers and shoppers. The Susan G. Komen partnership with Simon Property Group really is unique,­ unlike any other I’ve seen, and the involvement thus far has been huge.

As I strolled through Ontario Mills, I couldn’t help but notice the many “pops of pink” in shop displays. Several employees were donning pink attire, noting how excited they were to be able to incorporate pink for the entire month of October in order to bring awareness to the cause. Customers were randomly delighted by “pink treats” as they shop. What’s more, many retailers within Ontario Mills had products specials for which a percentage of the proceeds from the sale of these items actually went toward finding a cure for breast cancer.

Neiman Marcus Last Call and Planet Beauty are among these extraordinary retailers leading the Mission Pink Campaign. Not only does Neiman Marcus Last Call donate a percentage of their sales to the Susan G. Komen Inland Empire Chapter, this retailer is also highlighting their latest “pink” fashion trends. Planet Beauty is also donating a percentage of their sales to the foundation, and even have select “pink products” throughout the store. One hundred percent of these pink-product sales go to finding a cure for breast cancer. Now that is really amazing.

But the pink fun doesn’t stop there. Shoppers are getting involved, too. With every $1 donation, customers can add a pink foam brick with a customized message to Ontario Mills Wall of Strength. Many shoppers are loving this personalized touch and have been seen taking pictures in front of the wall and sharing them on social media. Shoppers can also purchase a $10 voucher card giving them 25 percent off any single item at all participating retailers. One hundred percent of these voucher purchases are being donated to the cause.

Simon’s Ontario Mills is a perfect choice for partnership in the efforts to find a cure for breast cancer. As the mall holds over 200 retailers and sees over 28 million customers annually, I can’t think of a better way to reach out to the community and increase awareness around a disease that affects so many of us, our families and our friends.

For more information, visit simon.com/mission-pink.

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