Sensato's catchy music style and fashion are undeniably unique.
Welcome to the catchy world of Sensato, a Dominican rapper taking the world by surprise. Well, not quite. The guy is beyond talented in what he does: lyrics, music, fashion, etc. So, it really isn’t a surprise he’s doing so well within the music industry.
Currently, Sensato’s signed under Mr. 305 Inc., an independent music label that Cuban-American music star Pitbull founded in 2009.
In 2010, Sensato, Pitbull, El Cata, Black Point and Lil Jon collaborated in the sensationally contagious hit “Watagatapitusberry.” Pitbull released the track as the lead single off of his album Armando. “Latinos In Paris” and the GRAMMY-nominated “Crazy People” went on to cement Sensato’s niche in music.
Sensato’s single “Remember” off of his upcoming album We Ain’t Even Supposed 2 B Here, which drops in stores come late December, is now available.
In an interview for Living Out Loud, Sensato talked about the start of his career, his style of music, and influences, among other things.
Living Out Loud: How did you start your career?
Sensato: I started my career in the Dominican Republic, and later moved to The Bronx in NYC when I was 12. My career took off after that, and my first hit was a song titled, ‘Mis Hijos’. That was my first single. Then the next hit was ‘Watagatapitusberry’, a remix with Pitbull, and that’s what opened the doors for me. I continue to work with Pitbull to this day. My upcoming album, We Ain’t Even Supposed 2 B Here, is due out [later this year].
LOL: So what are you promoting at this time, your new album? Who produces it, and what is it about?
S: Currently I’m promoting my new mixed tape, titled La Parte 3 del 28, which is available as a free download on my website, www.sensatosworld.com. We’re also promoting new singles. The first one is called, ‘Remember’, featuring Pitbull. The other single is titled, ‘Salud’, which is Skyblue from LMFAO, featuring Sensato, Reed Rude and Wilmer Valderrama.
LOL: How would you define your style, and what message do you aim to share through your music?
S: My style is very different. It has a mix of Latin music with American hip-hop. I have a big influence from hip-hop because I’m a big fan of several American hip-hop artists. I incorporate English in my music and so the result is Spanglish in my music, but it’s very funky, and very urban. I feel that’s what separates my music from others.
LOL: What have been your biggest influences in the urban genre, and why did you decide to pursue that particular genre?
S: Well, the urban genre is what I’ve always liked, and it’s what the youth likes. Urban is also not clearly defined, because it can be anything. It can be bachata, merengue, reggaeton, pop, hip-hop, etc. It can be anything, and it’s what we like. That’s why I like it – it’s the music you dance to in the clubs.
LOL: What central themes are present in your music?
S: My songs are about all sorts of different subjects, and it really just depends on how I’m feeling at the moment. There are romantic songs, songs to have a good time to, songs to dance to at the club, songs about life experiences, etc. I feel that’s how you can connect with the audience – that moment they listen to one of your songs and can immediately relate. That moment they feel that a particular song was written specifically for them.
LOL: What do you see in store for urban music in the future?
S: Well, urban music is already established and will continue. It has prominent artists such as Pitbull, Don Omar and Daddy Yankee, who have already cemented this music as a genre.
LOL: You started playing Christian music. What made you switch over to the commercial market?
S: Well, that’s where my name comes from, Sensato. My start was as a Christian rapper. No particular thing made me cross over. It just happened naturally. I grew up in the church, and that’s where I learned. I think that’s when people started to realize that I had a different sound to my music. At first it appealed to the church patrons, but it eventually began to appeal to everyone. Then I knew I had to make music not just for the church, but for everyone. I’m still the same person, and I haven’t changed just because I’m no longer doing Christian music – it doesn’t mean I’m not a Christian anymore, or that I don’t believe in God. It just means my career took a different path.
LOL: Anything else you would like to add?
S: You can find me on my official site to download my songs and watch my videos at www.sensatosworld.com. You can also follow me on Instagram and Twitter.