L Festival is scheduled to take place in October in the greater L.A. area.
Tickets go on sale today for L Festival – Feria Cultural Latinoamericana taking place on October 24 and 25 at the OC Fair & Event Center in Irvine, Calif.
International superstar Enrique Iglesias, Juan Gabriel, La Arrolladora Banda El Limon and Julion Alvarez are the first superstars announced of the 25 artists set to perform on the multiple stages at the event. All of the artists will perform full concert sets, making it the first time that so many Latin stars have performed full shows at one event.
Tickets are available at www.lfestival.com. Limited quantities of two day access passes are available, starting as low as $99, plus unique VIP upgrade opportunities to bring fans even closer to their passion for music, food and art. Children under 7 are free and children 7-10 are half price.
The first of its kind, L Festival is a family event and celebrates the best of Latin America’s art, cuisine and music performances from more than 25 acts representing 10 countries, Pop, Regional Mexican, Urban, Tropical and EDM genres and include Juan Magan, Zion y Lennox, La Santa Cecilia and Far East Movement.
A curated art experience will include multiple galleries spotlighting artists from numerous Latin American countries in an explosion of color, emotions and expressions of social justice.
Children will be offered a hands-on opportunity to create art with instructors.
Created by UMLE in partnership with concert leader CMN Events, and sponsored by Verizon, Bud Light and Pepsi, the all day festival marks the first time that two 100% Latin music entertainment companies have created an event on this scale. It also marks the first time in OC Fair and Event Center history that an all-Latino community event is showcased.
About Universal Music Group
Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry’s premier music publishing operations worldwide.
Universal Music Group’s record labels include A&M/Octone, Aftercluv Dance Lab, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.
Universal Music Group is a fully owned subsidiary of Vivendi.
Headquartered in Chicago, Illinois, Cárdenas Marketing Network, Inc. (CMN) is one of the leading Multicultural experiential event-marketing agencies and the largest producer of Latin music events in the U.S. With over 2,800 activations each year since 2002, CMN has been connecting brands with consumers through shared passion points of music, sports, and cultural pride, offering full integration with digital marketing and advertising for all projects and activations. CMN works with a variety of industries, global organizations and emerging businesses, helping them grow and guiding them to become culturally relevant with the Hispanic consumer. In 2015, CMN was named one of Advertising Age’s, “Largest U.S. Hispanic Agencies,” Crain’s “Chicago’s Largest Minority – Owned Firms,” and has been awarded “Best Event/Consumer Engagement Campaign of the year” by Billboard Latin Music Marketing Awards. For more information about CMN, visit www.cmnevents.com.