Coming off the success of his debut single “Esta Noche,” singer-songwriter Gerard Flores released his first bilingual track, “Lonely”. A unique fusion of pop and flamenco, “Lonely” exudes sensuality and seduction. The musician’s latest effort was inspired by the longing for human contact. While written before the pandemic, it is a message that’s more relevant and palpable than ever.
“Despite our digital connectedness, people feel more alone than ever,” says Gerard. “The song celebrates the very human need to be together,” he added.
To accompany the new release, Gerard, through his production company GEF Productions, crafted a music video during the COVID-19 lockdown. The initial plans to shoot in the desert were derailed by the pandemic; the second attempt was nixed as the protests began and the focus went to fighting for human rights and against systemic racism. The third attempt was the charm, requiring creativity to ensure the safety of the entire crew, including utilizing masks as part of the dancer costumes. The music video, filmed in Los Angeles, portrays a lonely king in this new apocalyptic world where humanity has been largely erased. Despite his wealth, the king is lonelier than ever without having his love by his side. It’s a testament to our primal need for human contact.
“The video was inspired by taking the lonely feeling many of us feel to the extreme. As I thought about more dystopian future states, where loneliness was more prevalent, it started to take on a Mad Max vibe,” says Gerard.
The video choreography has a Flamenco flavor and was created by Argentinian choreographer Mechi Bove. Due to the quarantine, the entire choreography was conceived and rehearsed online. The special effects of this video were in the hands of talented Argentinian artists, Ignacio Berge and Pablo Bellini (The Triangle, Project Nightmare).
For the track, Gerard once again teamed up with Swedish songwriter Aleena Gibson, and with Grammy Award-nominee and Latin Grammy-winner producer and engineer Trevor Muzzy.
“‘Lonely’ was my first bilingual song and the first song we recorded with Aleena and Trevor, which is why it holds a special place in my heart,” says Gerard. “Hearing it come together on the production room floor, I knew it was going to be magic.”
To learn more about Gerard Flores follow him on Facebook, Instagram and YouTube and visit www.GerardFlores.com.