Reggaeton superstar J Balvin kicked off a two-month tour in September that went from Boston to Miami to southern California and everything in between. The “Energía” tour, as it was fittingly called, stormed through the United States with plenty of energía y sabor (the latter because it was sponsored by Buchanan’s Whisky), with sold out dates across the board. There were countless reasons why the Energía tour was a smashing success, but here are the top five reasons J Balvin’s rhythmic trek across the country was a success.
It Was the Perfect Way to Kick Off Hispanic Heritage Month
As everyone knows, the entire month of September we celebrate Hispanic Heritage Month across the country. Well, there was no better way to celebrate Hispanic heritage than with this 32-year-old colombiano whose sound resonates all over Latin America. His sound encapsulates a lot about the beautiful diversity of the many cultures across latinoamerica.
If you’ve ever been to a Zumba class it’s essentially a requirement to have a few J Balvin songs because he has a perfect blend of sex appeal and a rhythm that could make even the most uptight person want to dance. This tour was no different. Despite some of the venues being all-seaters, I’m willing to bet many of those seats didn’t need to be cleaned after because most were never used – especially with J Balvin’s megahit song “Mi Gente”.
J Balvin’s fourth studio album, Energía, is no letdown to his previous efforts, La Familia and La Familia B Sides. With hits “Ginza,” “Bobo” and “Safari,” this album was as big a hit on tour as it was on the charts, where it went 4x Platinum in the U.S. alone.
The SoCal Venues
If you’ve ever been to either Santa Ana’s Observatory (where he played Oct. 6) Palm Springs’ Agua Caliente Resort (Oct. 7) and Casino or downtown L.A.’s Microsoft Theater (Oct. 8) for a concert, you know these are great venues to dance in, with a great view from any place in the venue. J Balvin sold out all three nights.
Instead of promoting cultural pride with hate and division, J Balvin promoted Hispanic pride with words of unity and love throughout the 15-city tour; and that’s because a guy who brings that much joy to people can’t do it any other way. At the Microsoft Theater, for example, he told the audience, in which many proudly waved Colombian flags, “this show is dedicated to the people of Mexico and Puerto Rico…we need to be more united.” And in this day and age, the message couldn’t have been said any better.