Confidence-boosting Cosmetic Procedures are Increasing in LA
In a recent study of almost 100 board-certified dermatologists, 50% of providers indicated an increase in cosmetic consultations during the pandemic, with 94% identifying neuromodulators, such as Botox, as the most requested procedures. Furthermore, recent statistics exposed California as the state with the highest rate of Google searches relating to cosmetic procedures. The skin-centric people of Los Angeles, who were zooming in on their features during the pandemic, are now rushing to dermatologists for confidence-boosting cosmetic cures. Recent beauty trends in the city however, are not always visible to the naked eye, as cosmetic dermatological procedures embrace advanced methods and more subtle results. This secret surge in investing in flawless faces is both a response to the conditions of the past several years and a revelry in the easing of industry operating restrictions.
Fine Focus on Aesthetics and Disease
Zoom, and other modes of video conferencing, brought faces into such sharp focus, that some saw flaws they wanted to fix, while others developed a kind of zoom dysmorphia, a dissatisfaction brought about by the continual presentation of one’s image. While clients consult with skin specialists for both medical concerns and cosmetic procedures, in many cases, the two aren’t mutually exclusive. Dermatological ailments such as acne, dermatitis, psoriasis, hemangioma, autoimmune diseases, and infections, often affect a person’s appearance with undesired results. Other cosmetic dermatological treatments are aimed purely at cosmetic enhancement. These are diverse but include Botox, dermal fillers, scar removal, lip augmentation, skin tightening, laser hair removal, and laser skin treatments. In LA, the demand for dermatological procedures of all kinds in on the rise.
Post-pandemic Procedural Surge
During the pandemic, dermatology, along with much else, went digital, and in-person treatments were largely stalled. Tele-health appointments with dermatologists spiked in popularity as focus shifted from lipstick colors to visible lines and shadows. However, teledermatology had its limitations. While diagnosis and self-administered treatments remained viable, much dermatological intervention requires procedures to be performed by medical professionals in a sterile environment. Now that restrictions around clinic operations have been relaxed, Angelenos are attending to their dermatological concerns, whether pathological or aesthetic in nature, in record numbers.
Burgeoning LA business
Not only has the number of dermatologists practicing across the country been steadily on the rise, but the number of dermatology businesses in California far outnumbers that of other states. Whether this reflects the accuracy of a common stereotyping of Angelenos as health conscious and beauty obsessed, is open to interpretation. What it does confirm is that the people of LA are more likely to seek out aesthetic dermatologists than people in other cities. Other influential factors may include the willingness of some celebrities to admit to having undergone cosmetic procedures. In a celebrity-centered city such as Los Angeles, the endorsement of some-one famous can impact strongly on consumer behavior.
Thanks to the evolving nature of aesthetic dermatology and the human inclination towards putting our best face forward, the levels of Angelenos spending big in their quest to love the skin they’re in, looks set to continue.